Our Story

More than just a clothing brand, Getting Dirty is an ideal. An aspiration to become a force for good; proof that good things happen when people come together. A celebration of everything we can achieve when we rise to the challenge. Born from a love for extreme sports and the people involved in them. A brand to make a positive impact in the world. A brand to be proud of.

Rise to the challenge

There’s nothing like the thrill of the challenge. That strength that comes from facing your fears and pushing harder, faster. Doing more, going the distance, going for speed. Freestyling your way, feeling connected, in the flow. You can do anything you throw yourself at. Our logo is a reminder of that. Wear it with pride.

Push the limits

When all is said and done, when the dust settles and it feels like it’s you versus the world, it’s still yourself you’re competing against. Sometimes all we need is a hand up. Failure is only temporary when a community has your back. Our clothing is for that community, for the bold and the brave: those unafraid to push themselves and each other to go further, faster, harder.

Make sh*t happen

We can always do better. We aspire to always do more. More sustainable practices, more positive social impact. The world is changing and our focus shifts with it. Adapting and innovating to improve our work. Embracing the work ahead for the people and planet of tomorrow. Be a force for good. And make good things happen.

Our ambitions
Designed in the uk
Working hard to bring our manufacturing back to the UK, reigniting lost industries, skills and communities.
High Performance
Teaming up with sports scientists to design innovative and performance-led clothing to help you push further.
Health & Fitness Led
Promoting health and fitness through connections to one another, sports and the great outdoors.
Low environmental impact
Adopting and promoting responsible, sustainable and ethical business practices to minimise our impact on the environment.
Social Good
Celebrating and supporting outdoors and extreme sports communities and promoting inclusion and diversity.